BLOG
Over the past few years, ADEC Kedge has grown and evolved. We’ve expanded our team, deepened our technical offering, and become part of the ADEC group, broadening our reach while staying focused on the practical, high-quality marine services our clients count on.
Now, we’re proud to reveal a new look that reflects that journey.
A Brand That Matches Who We Are
The updated ADEC Kedge identity includes a fresh logo, refined colours, and clearer messaging. At the centre of it all is a familiar symbol: the anchor.
The anchor has long been part of the Kedge story, recognisable on our reports, our clothing, and in the minds of our clients. As part of this rebrand, it was important for us to bring it back. The new golden anchor isn’t just a design detail. It reflects what we stand for:
- strength and stability,
- confidence through compliance,
- and a long-term commitment to quality.
It also ties back to our name. As many in the maritime industry would know, the word kedge refers to a small safety anchor used to stabilise a vessel in tricky conditions. Something steady to hold onto when things shift. That’s how we see our role in the maritime space: helping operators stay grounded and in control.
You’ll also notice three spheres featured at the end of the logo. These form part of the ADEC group’s global branding and represent a shared commitment to People, Planet, and Purpose. These principles guide the work of ADEC Innovations and align closely with our own values at ADEC Kedge.
New Logo, Same Commitment
While our brand has been updated, our focus remains the same. ADEC Kedge continues to support commercial vessel operators, insurers, regulators, and maritime businesses across Australia and beyond. Our team combines on-the-water experience with technical depth, helping clients navigate regulatory requirements and operate with clarity.
You’ll see the new branding roll out across our website, signage, documents, and social media channels in the coming weeks. We’re also working on a longer-term initiative to recognise excellence in marine operations, what we’re calling the Golden Anchor Standard. More on that to come.
Thank you to our clients and partners for your continued trust.
